The biggest problem this creates for us is brand confusion. Companies selling Kona coffee blends can provide a product that is much cheaper than 100% Kona Coffee but still has the word Kona on the label. But remember: when you are drinking a cheaper Kona Coffee blend for one fourth the price of 100% Kona Coffee, it will not have the flavor of Kona coffee.
At Pele Plantations, we take things one step further: we don’t even blend beans from different Kona farms. Every product we offer is cultivated on a single farm and has a distinctive flavor that remains consistent year after year.